In this privacy policy, we explain how we collect and process personal data in connection with our website. Personal data is all information that relates to an identified or identifiable person.

  1. Responsible for this website
    My Roots Consulting
    ℅ Sarah Ineichen
    Neubrückstrasse 51
    3012 Bern
    Email address: datenschutz@myrootsconsulting.com
    Technical implementation of the website: Sam Krieg
    Photos:
  2. Collection and processing of your personal data
    We collect personal data in various ways. These include your inquiries and the use of our website.

    1. Information provided by you
      Personal data is collected by us when you send us an email or make an inquiry using the contact form, for example. The data you provide will be stored by us and used to process your contact.
    2. Information collected automatically when you visit the website
      When you visit our website, certain information is collected automatically. This includes the browser used, the operating system, the settings, the date and time of the page view, the IP address, the pages visited and the content viewed. This data is collected automatically as soon as you access our website. We use this data to provide the functionality of the website and to ensure proper and secure operation. In addition, we evaluate this data statistically in order to determine, for example, which pages are accessed preferentially and how much traffic there is at certain times. The evaluation is carried out on an aggregated basis, without this data being able to be traced back to you personally. We use the knowledge gained in this way to improve and further develop our website and our offers.
    3. Other purposes
      In addition to the aforementioned purposes, we also reserve the right to use the personal data collected to enforce our legal claims, to defend ourselves in legal disputes or official proceedings and to prevent or investigate criminal offenses or misuse of our services.
  3. Cookies, analysis tools and other technologies
    1. Cookies in general
      We use cookies on our website. These are text files that are stored on the user’s device and collect information about visitors and the use of our website. Cookies make it possible to recognize the user and serve to make our website more user-friendly, effective and secure. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain on your computer until you delete them. These cookies enable us to recognize your browser on your next visit. In your browser settings, you can specify whether you wish to be informed when cookies are set, only allow cookies in certain cases, generally reject cookies or have cookies automatically deleted when you close your browser. If you deactivate cookies, the functionality of this website (e.g. language selection, repeated display of the cookie banner) may be restricted.
    2. Analysis tools
      We also use cookies and analysis programs from third-party providers to measure and analyze your use of the website and to record user behavior. When you visit the website, information is collected about when and for how long the website is visited, which pages are accessed, which functions are clicked on and which content is displayed. This allows us to better understand how the website is used. Third-party programs use cookies, identifiers and similar technologies to identify the user. It is possible that these third parties may track your use of the website, combine this information with information from other websites that are also tracked by these third parties, and use this information for their own purposes. It is also possible that they may associate this information with you. These third parties are responsible for the processing of your personal data by them and their privacy policies apply. The following third-party cookies and programs are integrated on our website:

      • Matomo Analytics Matomo has set itself the task of giving users and website operators back control over the use of data and thus ownership of the data. The analyzed data is stored on our own web hosting. This means that the data does not belong to third-party providers and is neither passed on to third parties nor viewed by them.

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  4. Disclosure of personal data
    We do not disclose any personal data of visitors to our website. The following cases are excluded:

    • To third parties who have been commissioned by us to provide services for us, such as the provision of IT infrastructure or software.
    • To authorities or other third parties if we are legally obliged to do so or if it is necessary to protect our interests, e.g. to combat misuse or to enforce our rights.
    • If it is necessary for the fulfillment of a contract with you, e.g. to the payment service provider commissioned with payment processing.
    • In connection with the analytics tools and third-party cookies described in section 3.
    • To purchasers or prospective purchasers of any of our businesses, companies or other parts of our business or in connection with any reorganization, merger, transfer or sale of our business, assets or any part thereof.

    Your data will expressly not be passed on for advertising purposes. The website and your data are hosted on servers in Switzerland. We do not transmit any unencrypted data from this website abroad.

  5. Retention period
    We store personal data for as long as is necessary to achieve the purpose for which it was collected. It is then either deleted or anonymized, unless we are required to store it for longer in exceptional cases, e.g. due to statutory retention and documentation obligations or as part of our legitimate interests such as the preservation of evidence or IT security. Data about the use of our website is generally anonymized or deleted after 12 months, unless we exceptionally need it beyond this period, e.g. to protect our legitimate interests or to combat misuse.
  6. Data security
    This website uses SSL or TLS encryption to ensure the security and protection of confidential information, such as orders or inquiries that you send us via the contact form. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and a lock symbol appears in the browser line. By activating SSL or TLS encryption, the data you transmit to us cannot be viewed by third parties. However, we would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is therefore not possible.
  7. Your rights
    Persons whose data is processed by us have the right, in accordance with the applicable data protection laws, to obtain information about their personal data and, if necessary, to request its correction or deletion. If our processing is based on your consent, you have the right to withdraw this consent at any time without this affecting the lawfulness of the processing to date. To exercise such rights, please contact the contact point mentioned in section 1. In addition, data subjects have the right to lodge a complaint with the competent data protection authority. In Switzerland, the competent data protection authority is the Federal Data Protection and Information Commissioner (www.edoeb.admin.ch).
  8. Amendments to this privacy policy
    This privacy policy may be amended at any time. Please check this declaration regularly. The Federal Act on Data Protection (FADP) forms the basis of this privacy policy.

    Status: August 18, 2025